According to Hailey Bieber, This TikTok-Famous Serum Transformed Her Skin
I've been on a YouTube beauty-watching tear recently, and even with generous friends in beauty PR, it's wrecked devastation on my bank account. Hailey Bieber isn't helping matters: In honor of Black History Month, the skincare-savvy model is her favorite products from black-owned beauty brands in a series on YouTube. Up first is with the brand's TikTok-famous front and center.
"It's the world's first serum containing 20 percent stable and pure vitamin C, which was groundbreaking in the skincare industry," Bieber said. "It has changed my skin. One of my holy grail products." With access to literally all of the best skincare that money can buy (her previous skincare videos have featured products like ), that call-out carries weight.
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The formula in question combines the high percentage of l-ascorbic acid that Bieber mentioned with EGCG, also known as epigallocatechin gallate, the active component of green tea. That contributes powerful , as squalane bestows hydration, and tartaric acid maintains a pH level that BeautyStat says helps vitamin C best absorb.
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